News

Tail End Charlie heads for us on its campaign

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April 21, 2017

ELDERS has announced its partnership with Tail End Charlie, the tractor taking on Australia to raise funds and awareness for the Prostate Cancer Foundation of Australia (PCFA) and Breast Cancer Network Australia (BCNA.)

Starting in Wundowie, Western Australia in July, for the 60th anniversary run, Tail End Charlie will arrive in Echuca in August.

Tail End Charlie has its origins in the Mobilgas Round Australia Rally in 1957 where Ron Bywaters, a fresh faced 22-year-old sales cadet, was set the challenge of building a crew to enter a 1955 Chamberlain Tractor as a sweep vehicle.

Although not qualifying for the race as a competitor, the tractor was allowed to participate as support to the race vehicles and managed to finish in 19 days.

In 2007 the new Tail End Charlie took to the streets in a 50-year re-enactment of the 1957 Rally with Mr Bywaters once again on the crew.

Elders chief executive Mark Allison said the sponsorship reflects his company’s priorities of supporting the local communities in which the business operates.

“Our clients are the lifeline of our business, so it is always our focus to assist them in whatever capacity we can – whether that be in the saleyards, the paddocks, the offices or through local community initiatives,” Mr Allison said.

Tail End Charlie will travel across Australia, stopping at approximately 50 locations and Tail End Charlie rally event manager Ron Bywaters said the most important aspect of the event was raising awareness for prostate and breast cancer.

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