Gambling campaign’s new targets

August 02, 2017

A NEW Victorian Responsible Gambling Foundation campaign supporting people who gamble to identify risky behaviour and take action to prevent harm has begun this week.

The ‘Harm from gambling starts earlier than you think’ campaign is part of the foundation’s broader work, along with its community partners, to prevent gambling harm in Victoria.

Launched by Consumer Affairs, Liquor and Gaming Regulation Minister Marlene Kairouz, the campaign is designed to help people recognise the early signs of harm and take action to address their gambling behaviour.

The campaign takes a different approach by focusing on moderate risk gamblers, who research identifies as not responding to traditional messages aimed at those experiencing more serious problems.

The campaign is supported by online resources at which includes online tools, with information about harm for people who gamble; their families and friends.

It also includes an interactive quiz that enables people to reflect on their gambling and directs them to information about keeping their betting in check, or additional help and support if they need it.

The campaign is strongly informed by the 2016 research ‘Assessing gambling-related harm in Victoria: a public health perspective’ which identifies many different types of gambling harm and shows most harm in the community is related to low or moderate risk gambling.

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