CUP day fashion.
It’s as big a part of the day as the racing.
While the publicity may be at Flemington on Tuesday, Echuca’s event will also have its fashion showcased on the main stage.
Echuca’s fashions on the field will see the most stylish of the twin towns competing for more than $7000 in prizes.
The main competition will see the lady of the day, sponsored by Honey, taking pride of place for women’s fashion.
The gent of the day award, sponsored by Numanz, will be presented to the most stylish man on the field.
There will also be events held for fashionable young people, millenary award and junior boy and girl.
The junior and young person events will take place at 1pm, while the senior and millenary awards will be judged after 1.30pm.
Registrations for all competitions close at 12.30pm on the day.
Fiona Honeyman of Honey, who is one of the judges, said the key to a good outfit was to plan the whole ensemble, not piece by piece.
‘‘A lot of people will buy a dress and then go out to try and find a fascinator and shoes that go with them and it simply doesn’t work,’’ Honeyman said.
‘‘You need to look at the whole outfit, make sure it all works and make sure it fits.
There’s nothing worse than when someone has a gorgeous dress and it doesn’t fit them properly.’’
Echuca has a tradition of being bright and colourful and Honeyman said the style still works.
‘‘Bright and colourful will always work, as will the classics like your standard blacks as long as your hat and shoes match. Dress to your style and personality, and you can’t go wrong.’’
There are some fashion faux pas that people should avoid however.
A member of the judging panel, who did not want to be identified, said that women should look towards sophistication for the event.
‘‘You aren’t going to a night club,’’ they said.
‘‘Think of it more like a daytime wedding, dress in a classy but feminine way.’’
Jamie Lake, of Numanz, said the style for men this year was also colourful and vibrant.
‘‘You’ll be seeing a lot of brightly coloured shirts and floral ties this year,’’ Lake said.
Her advice to the men of Echuca-Moama was to keep it proper.
‘‘Make sure you’re going a full suit and that your belt and shoes match. Patterned shirts are really in this season, so maybe give those a go,’’ she said.
‘‘And don’t be afraid to lighten up. Bright and colourful with your shirts and ties will work really well.’’