THE Murray Regional Tourism board reflected on the past 12 months and looked excitedly toward the future at its recent AGM.
It was a successful year for tourism in the Murray region, with 5.5 million people visiting the area – a more than 10 per cent increase on the same time last year.
Estimated revenue increased 5.2 per cent to $1.4 billion and the industry supplied 17 per cent of total employment in Murray, including more than 24,000 full-time jobs.
Board chair Wendy Greiner said it had been a challenging, but rewarding year for the board.
‘‘Our aim is to grow the visitor economy and generate jobs,’’ she said.
‘‘It has been difficult but we have plenty of milestones to look back on with pride.’’
Ms Greiner said the board would now focus on a five-year strategic plan (2017-20), which has recently been reviewed.
‘‘Our purpose going forward is to support, unite and motivate the communities of the Murray River region to grow tourism beyond all expectations,’’ she said.
‘‘In 2020, the board will play a critical role in the national recognition of the Murray region and the river experience.
‘‘We hope the region will be a highly desirable, multi-cultural place with more young people.’’