GANNAWARRA Shire Council’s Get to know your backyard tourism campaign has been hailed a success.
Held during a week in October the campaign was aimed at encouraging locals to learn more about the area they live in.
During the campaign street pods featured in Kerang and Cohuna where people passing by were provided with information, including links to the visitkck.com.au website, visitor guides and tourism maps showcasing what’s available to see and do within the shire.
Mayor Brian Gibson said the campaign was a great way of showcasing what tourism activities and hospitality venues Gannawarra has to offer, not only to visitors but to local residents.
“The campaign was greatly supported by a range of generous local businesses who offered discounted vouchers for food, accommodation and tourism services,’’ he said.
‘‘The level of support from the participating businesses was very positive.’’
During the campaign a number of promotional giveaways were held with the opportunity to win accommodation and dining vouchers from local businesses with Cohuna’s Colin and Rhonda Davies winning a two night stay at Murray Waters Motor Inn & Apartments.
Three street community engagement sessions where held in Cohuna, and five in Kerang, which provided one on one contact with individuals offering information on things to see and do in the shire and an entry into the voucher giveaway.
Mayor Gibson said feedback from the hosts of Cohuna’s Monday session, councillors Sonia Wright and Peter Bibby, is that the campaign was received positively by those engaged.
‘‘During the campaign a total of 892 people engaged in the street sessions held in Cohuna and Kerang and a large number of positive comments about the area were received,’’ he said.
‘‘Our tourism website also saw a dramatic increase in visits during the campaign and the number of page views in a session with a 118 per cent increase in sessions during the week of the promotion.
‘‘The Get to know your Backyard campaign is widely supported by the regional tourism strategy as a way of encouraging greater participation and understanding of tourism by the local community.’’
Visit visitkck.com.au for more information on accommodation, hospitality and tourism activities available within the Gannawarra Shire.