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Birthday party for Case IH

by
March 20, 2017

Case IH brand president Andreas Klauser said the founder of the company would still recognise its core values 175 years on.

Case IH, a global leader in agricultural equipment, has begun a year of celebrations to mark its 175th anniversary.

The brand’s global headquarters is in Racine, Wisconsin in the United States, where on the shores of the Root River, founder Jerome Increase Case established the Racine Threshing Machine Works to produce a revolutionary machine to speed up the separation of grain after harvest.

‘‘I find it amazing to see just how far the farming industry and our company have come during the last 175 years, especially given the fact that we are stronger than ever before today,’’ Case IH brand president Andreas Klauser said.

The common theme which has always guided Case IH’s innovative approach is to provide customers with ever-improving technologies that enable them to farm more efficiently and profitably.

‘‘Mr Case began this tradition having worked extensively with farm equipment before he started his own business and it became his lifelong passion,’’ Mr Klauser said.

‘‘He believed that every piece of equipment manufactured by his company must deliver on the brand promise and saw to that personally.

‘‘There is a famous account of him travelling to another state to investigate a product issue, even when he was well into his later years. Those principles continue to inspire and guide us today.’’

The company’s beginnings were closely linked with those of the American economy, as American pioneers moved west and new farms were established there to feed the growing population centres in the east.

In 1869, Case went on to manufacture the first steam engine tractor which, though wheel-mounted, was drawn by horses and used only to power other machines.

In 1876, Case built the first self-propelled traction steam engine. As steam engines quickly replaced horses for threshing, the JI Case Threshing Machine Company became the world’s largest producer of steam engines by 1886.

‘‘The Case IH 175th anniversary is a testament to many years of quality, perseverance and progress,’’ Mr Klauser said.

‘‘It’s also an occasion to reflect on our guiding principles of innovative engineering, efficient power and agronomic design, a philosophy that will continue into the future.

‘‘I am certain that if Mr Case could see the company today he would instantly recognise that the core values which he championed all those years ago are still at the heart of everything we do.

‘‘I have no doubt he would approve of the fact that we involve customers in every new range, model and product update through our customer-driven product design, but what he would think of the autonomous tractor concept we can only guess.’’

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