ECHUCA’s Bank Australia customers are getting their nails painted blue — and it’s all for a very worthy cause.
The bank is raising funds and awareness to help end violence against children through supporting the Polished Man campaign this month.
The initiative is run by Bank Australia’s customer ‘ygap’ (who wanted to remain anonymous) and encourages all Australians to take a stand on ending violence against children by painting one nail — which represents the one child who dies every five minutes as a result of violence.
Bank Australia Echuca manager Kristine Parkinson said customers had been extremely supportive of the initiative, with the local branch having raised more than $100 since the start of the month.
‘‘Australia wide we have reached $100,000 which is wonderful,’’ she said.
Bank Australia head of corporate affairs Fiona Nixon thanked Echuca residents for their support.
‘‘Customers have told us that they want to see the bank take action on family violence and supporting a Bank Australia customer driving positive change in this space is one way we are doing this,’’ she said.
Polished Man campaign manager Kylie Wallace said the Bank Australia partnership was crucial to help start conversations about violence against children across Australia.
‘‘We want to thank the team from Bank Australia’s Echuca branch for getting behind this cause and encourage all the polished men and women of Echuca to pop into the branch in Hare St to get polished up,’’ she said.
Funds raised will go into trauma prevention and recovery programs for children who are at risk or have suffered violence, including ygap, the Australia Childhood Foundation, SAMSN and Hagar Australia.