The Ray White Echuca principal knows there will be tough times in coming months during the coronavirus pandemic as retail businesses close their doors to the public.
But he has a goal for all his clients – on both sides.
“I want to see everyone come through this,” Mr Morgan said.
“I want business - not only survive this period - but come out thriving. Its important for our local community that they make it through.
“It’s also important that the shops are full for the landlords. Everybody has something on the line through all of this, and we want to do everything we can to mitigate the impact on both sides.”
With recent announcements from the federal government around commercial tenancies, business and employments, Mr Morgan has become a key negotiator between businesses and landlords.
“The Prime Minister made it clear there was going to be some pain on both sides, and that we needed to work together,” he said.
“What has impressed me most is how willing people are to come to the table and do their part. There isn’t push back from any party, everyone is wanting to do what they can to make this work.”
While Mr Morgan said everyone was trying their best to get through the storm, he admits it has been far from easy.
“We’ve seen a few closures already,” he said.
“Some are forced, like pubs and hotels, some have closed due to the foot traffic and subsequent lack of business, and that’s been tough because it impacts not only the company but their staff.
“We are doing everything we can with them, giving the landlords all state and federal government information. We’ve also been talking to our tenants about JobKeeper and other initiatives to keep them operating.
“We’re providing information for the business support fund, the federal business support number and the state hotline. There are multiple different things being done to help business, and we are doing our part to get this information through.”
While Mr Morgan doesn’t back away from the fact his company benefits from businesses staying open, he says its far bigger than that.
“We obviously have a vested interest in this,” he said.
“But we really want to help, to come up with extra ideas and to keep people in a good position.
“Hopefully what we are contributing will make this easier for everyone to come through the other side.”