While some hot spots remained closed and not all rooms were filled, visitor numbers were strong enough to create confidence ahead of the school holidays.
Echuca Moama Tourism’s Kathryn Mackenzie said early reports from businesses were positive.
"It was a really promising start after such a difficult time,” she said.
"Some accommodation was full, some wasn't. There were no minimums, so we saw more short breaks than the typical three-night stays we are used to on long weekends.
"But it was a great response. Hospitality was busy, camping was huge, it’s exciting for everyone just to have visitors back in town.”
Ms Mackenzie said in light of recent challenges, indications were that people still wanted what the towns had to offer.
"People want open spaces, they want green areas, they want the river,” she said.
"We saw a lot of boats coming through, we had the paddle steamers back on the water. People were keen just to be in nature.”
Jenny Green from Moama on the Murray said business could not have been better.
"We were completely booked out, and had to turn walk-ups away,” she said.
"Right up until Wednesday there were some bookings available, but by Friday evening there was nothing.
"Coming out of lockdown, to have so many people back visiting is an outstanding result for the towns.”
Border Inn publican Adie Daly said he could not have been happier with those who attended the venue.
"Most people were incredibly respectful,” he said.
"They realised things had to be done a certain way, they had to do the right thing for us to stay open. We were very cautious of that, and we still are, but people were more than happy to do their bit.”
Mr Daly said there was a great feeling around the pub as people returned to normal life.
"There were a lot of smiles on faces,” he said.
"You could feel how happy people were to be out and doing their normal things, finally able to leave the house. A few of our regular locals stayed away for the weekend, but we expect they will start to come through the doors again in coming days.”
The Caledonian's Dave Cunningham said there was a positive change in the patron-to-staff relationship.
"The processes mean you get to spend a bit more time with the customers,” he said.
"In the past someone would come to the bar, order a drink and some food and go and sit down again. Now, we walk them to their table, explain the rules, get their drink order, go back to the table with drinks, get a food order and go back with food.
"It adds a more personal touch to the experience that we haven't had in some time, and I hope that will remain a part of the experience when we are back to normal.”
Murray River Council manager of economic development and tourism John Harvie said operators across Moama had also reported strong numbers.
"Those that I have spoken with have indicated that visitor numbers over the weekend were similar to a normal Easter long weekend,” he said.
"Whilst pubs, clubs and a few other businesses are still subject to a degree of restrictions, the economic boost was very welcome.”
Campaspe Shire Mayor Adrian Weston said some of Echuca's major landmarks had seen great business.
"The Port of Echuca Discovery Centre and Echuca Paddlesteamers reported tours and cruises were very popular across the weekend,” he said.
"Tourism and hospitality are critical to our community in terms of business and employment and any chance for the sector to start trading once again is a benefit.
"The next influx will be the school holidays at the end of June. If restrictions continue to ease, the holidays will again help our business sector return to trading.”
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