COLES has announced they will limit customers to buying just one packet of toilet paper rolls.
Last week, the supermarket chain announced a four packet limit for all shoppers following a sudden surge in large purchases of the product due to hysteria surrounding the coronavirus.
And Coles have now said they will be doing everything in their power to keep up with the demand.
"Following the unprecedented demand for toilet paper we reluctantly introduced a temporary 4 pack limit last week. Unfortunately, many stores are still selling out within an hour of delivery," CEO Steven Cain said.
"We have therefore made the decision to change the limit to 1 pack per customer so that toilet paper is available for more of our customers, particularly the elderly and people who are unable to purchase in large volumes.
"We have asked our suppliers to focus on increasing production of larger pack sizes and we are prioritising the delivery of these packs to our stores, as a pack of 30 rolls should last an average family for around 3 weeks.
"We are grateful to our team members and suppliers who are working tirelessly to do the best job possible under the circumstances, and we thank our customers for their understanding and support."