From Pakenham St to Ogilvie Ave, a dedicated army of volunteers will be out in force this week to ensure the town once again shows up the rest of the state on the Good Friday tally board.
Since 1931, this remarkable appeal has raised hundreds of millions of dollars, directly funding life-saving research and treatment at the Royal Children's Hospital in Melbourne.
This year marks a historic moment — Echuca is tantalisingly close to reaching $3 million raised over 45 years, and the dedicated committee behind the local campaign is determined to smash through this milestone.
Lions committee member and Good Friday Appeal organiser Howard Bretting estimates an impressive $20,000 has already been collected this year through the purple collection tins alone.
With just $57,000 needed to reach that historic $3 million milestone, Mr Bretting is confident that Echuca's generous spirit will carry it triumphantly across the line.
“(The committee) are just the people that instigate the collection — it’s because of the generosity of the town that we raise so much money every year,” he said.
“It’s just nice to be in Echuca where people are so generous.”
This week, look for the distinctive purple collection tins at local businesses throughout Echuca, or support the friendly volunteers you’ll find at key intersections around town like Pakenham St, Ogilvie Ave and High St.
To find out more about the Good Friday Appeal and keep up to date with the regional tally board, head to www.goodfridayappeal.com.au