Dion and Ray Brooks of Eloora Shorthorn have been a part of Beef Week since its inception in 1991.
The 35th Annual Stock & Land Beef Week hosted by Stud Beef Victoria is shaping up to be one of our best.
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Almost 140 cattle studs will be opening their gates for the 2026 Beef Week that is held across Victoria, the Riverina and the south-east of South Australia.
The eight-day event is set to run from January 28 to February 4 and is expected to showcase over 7000 bulls representing 16 different beef breeds.
These sale bulls will be expected to gross a staggering $70 million during Beef Week and at on-property and multi-vendor offerings following.
Beef Week offers the perfect opportunity for studs to open their gates and showcase their quality herd to new and existing clients and seed-stock producers.
We are very pleased with this year’s Beef Week registrations given variable seasonal conditions across the country, welcoming over 15 new stud listings, as well as many returning studs, some of which have been with us since Beef Week’s inception in 1991.
We would like to take this opportunity to thank all participating studs over our 35 years, which have continued to support Beef Week.
2026 Beef Week online digital map available on beefweek.com.au website.
The itinerary for Stock & Land Beef Week — A Stud Beef Victoria Event:
DAY 1: January 28, Riverina – Southern, NSW
DAY 2: January 29, Albury to Benalla
DAY 3: January 30, East Gippsland
DAY 4: January 31, South Gippsland
DAY 5: February 1, Central Victoria
DAY 6: February 2, Ballarat to Geelong – followed by our TLG networking dinner
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