With still close to a week to run in the program, early indicators are showing not only traffic from within the community, but a much-needed boost to regional tourism provided by external visitors.
The festival remains booked solid, with any new releases of tickets being snapped up within minutes, such is the popularity of the event.
Echuca Moama Tourism chief executive Kathryn Mackenzie said all signs were positive for the event's success.
“I've been on the ground volunteering most nights,” she said.
“And there are two strong themes coming through. One of them is the locals discovering a part of their home they really didn't appreciate before.
“I spoke to a woman who has lived locally for 77 years who had never been to Horseshoe Lagoon before until she went to the event.
“The local community are seeing through the event how lucky they are to be living in this part of the world, how special their own backyard is.”
But the word from outside is even stronger.
“We are having people who are seeing the event being spoken about in other places and are coming to town to see it,” she said.
“I spoke to a lady who saw a write-up about the event in a major paper in Melbourne who had brought her family up.
“Another saw it on the internet, so she took her husband for their birthday. And those people are staying in accommodation and spending money in the town.
“The response since it has opened has been fantastic, and it's doing everything we could hope for to drive people into our community.”
While the festival still has time to run, Ms Mackenzie said it opened the door to the future.
“I think we have seen how far the horizons of an event like this can be for a small town,” she said.
“We have a lot more we can work on to continue to drive people into the community and we will always be looking for ways to grow our tourism industry.”
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