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Pop-up shop impresses

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Nothing To Wear co-owners Senna Hedley and Zoe McCallum. Photo by Aidan Briggs

Clothing business Nothing To Wear successfully hosted its first pop-up shop last Friday, July 12.

Two of the three co-owners, Zoe McCallum and Senna Hedley, were all hands on deck to run the event at Gypsy Bar on High St, Echuca.

They had a range of hoodie designs to purchase, almost clearing their inventory by the end of the day.

Ms McCallum was impressed by the positive reception, especially given a rainy start to the event.

“It went really well,” she said.

“We sold most of our stock and many pre-orders were sent through.

“The weather cleared, and it turned out (to be) a great day.”

Senna Hedley and Zoe McCallum with one of their hoodie designs. Photo by Aidan Briggs