Launched last week, the campaign aims to inform workers of their rights and how to report unfair treatment by labour hire businesses.
Horticulture workers will see targeted social media and digital advertising, along with radio and press materials in Victoria’s regions, where labour hire workers commonly pick and pack fruit and vegetables.
The campaign was developed in consultation with organisations that support and engage with horticulture workers, and includes materials translated into nine relevant languages.
“Horticulture workers are among the industry’s most vulnerable, so it’s crucial that we empower them to speak up — whether it’s an issue concerning themselves or their workmates,” Labour Hire Licensing Commissioner Steve Dargavel said.
“Workers from a range of regions and cultural backgrounds come to Victoria each year to follow the harvest trail, so it is important for this campaign to reflect their diverse backgrounds and experiences.
“We want labour hire workers to know they can contribute to protecting themselves and their workmates, and to let us know about unfair or unlawful behaviour by labour hire companies.”
Information for workers — along with English and translated versions of posters, handouts and digital assets — are available for workers and stakeholders to download on a dedicated campaign website: labourhireauthority.vic.gov.au/hort-worker
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