The promotion is aimed at helping to support Australian businesses during the coronavirus pandemic.
“I know everyone wants to do their bit to help in our national economic recovery,” Mr Drum said.
“I encourage everyone to go to the Australian Made website and literally ‘join the club’ – it’s free, you get offers and discounts, and it helps you identify a range of Australian-made products.”
Mr Drum said buying Australian-made products whenever possible was a practical way to back local producers and manufacturers.
“So many locals have come to me asking: `what we can do to grow Australian manufacturing?’ — one of the best things we can do is to buy local,” he said.
“When you buy Australian products, you’re not just helping the local shop, you’re supporting Aussie manufacturers and all the businesses in their supply chains from farmers to designers.”
Australian Made chief executive Ben Lazzaro said the campaign was designed to build on the huge grass-roots movement spawned by the COVID-19 pandemic.
“Our website is attracting more than 250,000 visitors a month — a 130 per cent increase on normal. Our social media audience has grown tenfold since the beginning of this pandemic,” Mr Lazzaro said.
“Australian brands are also seeing the value in using our logo, with a four-fold increase in applications and a doubling in new licensees.”
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