Flanno for a Farmer was inspired by a western Queensland farmer named Dan, who received support from Farm Angels during one of the most difficult periods of his life.
As Dan began rebuilding his life, he wanted to give something back — not only for himself, but for other farmers who may have felt isolated or forgotten.
The idea was straightforward: wear a flanno to show farmers they are not alone and raise money for those still doing it tough.
What began as one farmer’s gesture of gratitude has since grown into a national movement supporting farming families facing drought, natural disasters, rising costs and other hardships.
Farm Angels was founded in 2014, originally as Drought Angels, in response to Queensland’s drought crisis.
The organisation provides practical assistance, emotional support and financial relief to thousands of farming families across Australia each year.
Its work also includes mental health and wellbeing support through phone calls and on-farm visits, helping farmers and rural families who may be struggling and ensuring they know they are not facing their challenges alone.
Moama RSL operations manager Leigh Keillor said supporting the farming community was a natural fit for the club.
“As an RSL, supporting our farming community is incredibly important to us,” Ms Keillor said.
“We are here to support Australians, and as a proud rural club, that means standing alongside the farmers and families who are the backbone of our local community and our country.
“Farmers work tirelessly to put food on our tables, care for the land and livestock, and keep regional Australia thriving, often through some of the toughest conditions imaginable.”
Ms Keillor said Flanno for a Farmer Day reflected the core values of the RSL movement.
“Flanno for a Farmer Day gives us an opportunity to show our appreciation, raise awareness and let our farming community know that they are valued and supported,” she said.
“It reflects the very heart of the RSL ethos: mateship, community, service and looking after our own.
“As a club in the heart of a rural community, we are proud to stand with our farmers and support those who do so much for all Australians.”
Community members can get behind the fundraiser by visiting Moama RSL on August 15 and 16.
Travla merchandise, stubby coolers and flannelettes will all be on sale, with every dollar of profit going directly to Farm Angels.
The fundraiser is proudly backed by the Caledonian Hotel, Echuca Hotel and Worklocker Echuca.
Everyone is welcome to come along, wear their flanno with pride and help make a real difference for local farming families.
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