Murray River Council economic development lead Izzy Rees addresses the meeting.
Photo by
Ross McPherson
The next generation of tourism in the twin towns was unveiled last night, with Echuca-Moama’s new online presence lighting up the big screen at the Echuca Workers Club.
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Industry operators joined council staff from both sides of the river to see the new-look digital platforms designed to leverage Echuca’s recent win as Victoria's Top Tourism Town for 2026.
Karma Rennie, marketing lead for littleBIG PR, the firm helping sell the twin towns, walked attendees through the multifaceted program being used to promote the region year round.
She said with spring here and summer just around the corner, it was the perfect time to catch up with industry colleagues, talk about what was happening across the region, and deliver the latest tourism and marketing updates.
That included new marketing initiatives across the Visit Echuca Moama and Visit River Country brands, the new Visit Echuca Moama website and upcoming marketing campaigns and promotional opportunities for industry participants.
Campaspe Shire festival and events co-ordinator Belinda Owen and River Country Inn’s Jon Marks.
Photo by
McPherson Media Group
Some of the crowd at the Echuca-Moama tourism industry update.
Photo by
McPherson Media Group
Karma Rennie, marketing lead for littleBIG PR; Izzy Rees, Murray River Council economic development lead; and Cheryl Hammer (with the tourism gold award), Campaspe Shire tourism development manager.
Photo by
McPherson Media Group
Murray River Council tourism marketing and events officer Kristy Kayes, Murray River Council economic development officer Stacey Fraser and Suzi Shearer, from Festival of Stories.
Photo by
McPherson Media Group
Kerri and Richard Acquisto, from Billabong Ranch, with Campaspe Shire Deputy Mayor Tony Marwood and the Riverine Herald’s Haydn O’Neale.
Photo by
McPherson Media Group
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