Owner Deborah Guy has been in the lingerie business for close to 18 years and in her Echuca shop for the past seven.
In this time she has been accompanied by Karen and Ade as well as junior team member Amber, who join Deb to create an inviting atmosphere for customers.
The business features a wide range of products including bras, lingerie, sleepwear and hosiery — but for Deb they are all just the means to her most important outcome.
“Our goal is to fit and give good customer service, we always say that’s our priority before selling,” Deb said.
“We want customers to get what they came in to get, and then obviously we sell the bra as secondary, we want them to go out with a bra that fits them.”
The business offers brands such as Simone Perele from France, Felina Conturelle of Germany and traditional brands such as Berlei, Finelines, Playtex and so many more.
“We have a big cross-section of brands and sizes. We fit sizes from very small to very large across the board,” Deb said.
The Lily and Pearl team are trained in bra and prosthesis fitting services, which adds another dimension to the business.
And just for the month of December, they have put together a special deal for customers.
“From the start of the month until December 24, we will be offering $100 gift vouchers for the price of $90, perfect for anyone stuck on what to get for a Christmas gift,” she said.
Deb said it is good to have local businesses that give customers exactly what they want as opposed to online retailers who don’t always satisfy.
“There’s so much online business these days and people definitely don’t get the customer service.
Whereas if they come into us, we make sure they walk out with what they actually want rather than getting a product that isn’t right,” she said.
“If you shop locally, the money is kept in the town and that’s the best benefit to all of us.
“We’re employing local people and the money goes around somewhere else.
"I’m here paying wages and all of us spend our money locally.”
Lily and Pearl Lingerie is open from 9am to 5:30pm Monday to Friday, and from 9:30 until 2pm on Saturdays at 125 Hare Street. Deb and the team can be contacted on 5480 6731
