Could a winery in the Goulburn Valley have inspired one of Australia’s most recognisable national symbols?
The story of Excelsior Vineyards and its distinctive trademark has intrigued generations, although the connection remains unverified.
Founded by Trojano Darveniza, affectionately known as ‘The Master’, Excelsior Vineyards began production in 1871.
Mr Darveniza selected 300 acres west of Mooroopna in 1868, later purchasing another 300 acres opposite, in the area now known as Excelsior Ave.
Excelsior gained international recognition for its outstanding wines, winning numerous prizes at prestigious overseas exhibitions, including in Bordeaux, France.
Mr Darveniza built his cellars above ground, lining the walls and ceilings with bullrushes.
But it is the winery’s trademark that provides the most intriguing tale. According to Darveniza family oral history, the design registered in 1871 closely resembled the Australian Coat of Arms.
Legend suggests the Commonwealth Government approached Mr Darveniza to change his trademark, but he reportedly agreed to allow its use as a national emblem.
While this colourful story has never been substantiated by official documents, it remains a fascinating piece of local folklore.
Excelsior Vineyards ceased operations in the late 1970s, and its buildings and equipment fell into disrepair. Yet, its legacy endures as a reminder of the Goulburn Valley’s remarkable winemaking heritage and the curious stories hidden within our past.
Do you have a story to share? We would love to hear about your local, family and community stories, memories, events and historical photos. Email: info@sheppartonheritage.com.au or phone 4831 8659.
