Recent investment in Valley Seeds will revitalise the brand.
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William Edge
Valley Seeds says an injection of capital from AAG Investment Management, an agribusiness specialist, will advance its extensive research, development and emerging commercial capabilities.
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The company, established in Yarck in 1972, remains 100 per cent Australian-owned.
In what it describes as a "new chapter in the company’s history“ the investment will see the introduction of a new management structure, an expanded distribution network and a revitalisation of the Valley Seeds brand.
Valley Seeds chief executive officer Paul Twine.
Valley Seeds chief executive officer Paul Twine joined the company in 2021 and played a critical role in the re-engineering of the business.
“Our investment in plant breeding and our commitment to developing new and emerging varieties, a process that takes more than 10 years for each new variety, will provide us with more opportunities to deliver tangible benefits to Australian growers and the agronomists that service them, well into the future,” Mr Twine said.
“We introduced Amplify phalaris last autumn with increased volumes available for this planting season.
“Later in 2022, we will introduce several new varieties that are proving to be high-performing rye-grasses, and other perennial grasses, with commercial-scale launches in autumn 2023.
“I have been enthused by the response we have received from our retail partners, agronomists and farmers on the arrival of our new varieties as well as their endorsement of the new growth strategies we’ve put in place for Valley Seeds.
“These strategies are all underpinned by a genuine commitment to helping our partners build their own businesses, while continually supplying high-performing products that have been bred in Australia to deliver higher productivity and profits to Australian farmers.”
