The Million Dollar Vax campaign was launched last week, a privately funded initiative to encourage people to join the double-vaccinated members of the Australian population.
Focused on accelerating Australia’s vaccination program throughout October, the Million Dollar Vax will see $4.1M worth of prizes given away.
This includes 100 daily $1000 gift cards in addition to the ultimate prize of $1,000,000 cash drawn on November 5.The campaign has been created by the Million Dollar Vax Alliance, a group of generous philanthropists and corporations with the aim to drive vaccination rates above 80 per cent nationally as quickly as possible.Million Dollar Vax Alliance member Craig Winkler said it was not the idea of the promotion to convince people to be vaccinated.
“That’s a decision you should make in consultation with a health professional,” Mr Winkler said.
“The promotion simply seeks to reward people who decide to be vaccinated now rather than waiting, so that we can reduce the community impact of the COVID-19 pandemic.
“The aim is to accelerate Australia’s COVID-19 vaccination program in a safe way throughout the month of October.
“The faster we reach higher vaccination rates nationally, higher than 80 per cent, the sooner we all can safely resume our full range of community and business activity.”Philanthropy Australia chief executive Jack Heath said The Million Dollar Vax campaign was strategic philanthropy in action - a collaborative, targeted intervention that would save lives, ease the burden on healthcare workers, and benefit the wider community.The Million Dollar Vax has been inspired by the successful Ohio "Vax-A-Million" campaign in the United States, which is estimated to have saved more than $60 million in averted healthcare costs and contributed to an increase in vaccine take-up.All Australians aged 18 and over are eligible to enter, with those already vaccinated still eligible to win, provided both vaccinations have been received by six weeks after October 31, 2021.
● Entry into the Million Dollar Vax can be made at www.milliondollarvax.com
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