Founder Daniel Mackrell expressed his pride in bringing the accolades back to the community.
“It’s a great feeling, particularly to win in our own region,” Daniel said.
“We’ve put a lot of work into getting my coffee cart to where it is today, and to have it recognised by the local business community is pretty special.”
For Daniel, the victory is a family milestone, shared alongside his sons Logan and Nathan, who play key roles in day-to-day operations.
The idea for the enterprise was born out of a desire to challenge traditional mobile catering set-ups.
Rather than relying on heavy generators or fixed utility connections, Daniel designed compact, self-sufficient units capable of operating almost anywhere — from corporate conferences to the banks of the Murray River.
“We wanted to build a cart which was compact, self-sufficient and easy to move around, but could still make a great cup of coffee,” he said.
The judges were impressed by both the mobility of the fleet — some of which can even be towed by bicycle — and the business systems supporting rapid growth.
Starting from a single concept, the operation has expanded to seven mobile units servicing clients both sides of the river.
Taking out the Sustainable Business of the Year award highlighted the company’s commitment to low-impact operations.
Environmental responsibility was built into the business model from inception rather than added as an afterthought.
Off-grid power relies on lithium battery systems supplemented by solar charging, eliminating generator noise, fumes and fuel consumption.
Built-in fresh-water and wastewater systems ensure efficient resource management, while avoiding strain on host venues.
Waste reduction measures include the utilisation of compostable cups, huskee reusable options, and ongoing diversion of coffee grounds.
While Daniel acknowledged the off-grid technology and specialised equipment required significant initial investment, he views it as a necessary foundation for long-term growth.
“Sustainability has to make good business sense as well,” he said.
“If we can reduce our environmental impact and build a stronger business at the same time, that’s a pretty good outcome.”
With a growing footprint, Daniel aims to scale the Echuca Moama concept into a much wider brand, demonstrating the potential of regional enterprises.
“There’s no reason why a regional business can’t grow into something much bigger,” Daniel said.
“We’ve still got plenty of work ahead of us, but we’re enjoying the journey.”
