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Echuca-Moama unveils new digital tourism platform

By Riverine Herald

Sep 3, 2026

Murray River Council economic development lead Izzy Rees addresses the meeting. Photo by Ross McPherson

The next generation of tourism in the twin towns was unveiled last night, with Echuca-Moama’s new online presence lighting up the big screen at the Echuca Workers Club.

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Industry operators joined council staff from both sides of the river to see the new-look digital platforms designed to leverage Echuca’s recent win as Victoria's Top Tourism Town for 2026.

Karma Rennie, marketing lead for littleBIG PR, the firm helping sell the twin towns, walked attendees through the multifaceted program being used to promote the region year round.

She said with spring here and summer just around the corner, it was the perfect time to catch up with industry colleagues, talk about what was happening across the region, and deliver the latest tourism and marketing updates.

That included new marketing initiatives across the Visit Echuca Moama and Visit River Country brands, the new Visit Echuca Moama website and upcoming marketing campaigns and promotional opportunities for industry participants.