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The inaugural local event will see 22 regional personalities slide into a giant pool of ice water from 1pm at the Moama Recreation Reserve.
The event is in the name of raising funds for Fight MND – Australia’s leading independent foundation funding research into a cure for Motor Neurone Disease.
There will be entertainment for all ages including a market, a junior football clinic and the Collingwood versus Melbourne AFL game broadcast live on the big screen.
A raffle, food and drinks will also be available throughout the afternoon.
‘‘A number of sliders are raising $1000 each and will brave the icy plunge on the day, supported by family, friends and the local community,’’ organiser Naomi Beasley said.
‘‘The person who raises the most money will win the title of King or Queen of Echuca-Moama Big Freeze.’’
Organisers hope to raise $60,000 with the tally at $58,000 on Friday.
‘‘The fight against MND is vital,’’ Naomi said.
‘‘Funds raised by the Big Freeze Echuca-Moama will go directly to the top research facilities in Australia to help increase understanding of MND, develop treatments, and eventually find a cure.’’
12°C