The Pop & Pour Festival will mark its 10th anniversary on Saturday, November 28, 2026, with live music, local produce and roving entertainment spread across venues in Echuca and Moama.
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Pop & Pour Festival director Jacqui Wegener said the milestone event would honour what festivalgoers love while delivering fresh surprises.
“Looking back and reflecting on the 10 years since our very first festival, we are incredibly proud of what Pop and Pour has grown into and the opportunity it gives us to highlight the amazing producers, musicians, venues and businesses of Echuca Moama,” Ms Wegener said.
“It has become an annual weekend away for so many people who return to our region to celebrate everything we have to offer.”
A new addition to the festival trail is Two Lads Tap House in Moama, which will host Knot Entertainment and T-Sax + Decks.
“Two Lads has brought something fresh and exciting to Moama, and we're thrilled to welcome them to the Pop and Pour trail,” Ms Wegener said.
The music line-up along the trail also includes AC2ZZ, Shannon and The Flipside, Stumbling North, and Lokki Acoustic.
VIP ticket holders will begin the day at a circus-inspired brunch at Three Black Sheep, featuring cocktails, magicians and live music.
Three Black Sheep, Moama
Photo by
JORDAN TOWNROW
The American Hotel returns as the official Festival Hub, with a Friday night ticket exchange, Saturday after-party and a new Sunday brunch.
Local producers featured include Two Lads Brewery, Murray Gums Estate, Echuca Distillery, Cape Horn Vineyard and Travla.
Major partner Junction Moama also returns.
Ticket pricing and availability details can be found at popandpour.com.au
